Marketron Has Been Acquired by Diversis Capital
Signal Hill is pleased to announce that its client Marketron, a portfolio company of BlackRock Capital Investment Corporation, has been acquired by Diversis Capital. The new investment will allow Marketron to rapidly evolve its current product offerings and add an expanded focus on digital offerings as well as advanced advertising technologies including programmatic.
Marketron is the media industry’s leading provider of revenue management and audience engagement software for media companies. With more than 7,000 radio and television partners, Marketron solutions are the most widely used and manage an estimated $15 billion in annual advertising revenue in the United States alone.
“Robert Berstein and the Signal Hill team provided high-quality and effective guidance while demonstrating peerless knowledge of the advertising and media landscape,” said Marsh Merriman, Managing Director at BlackRock.
About Signal Hill
Signal Hill LLC, along with its affiliate Signal Hill Capital Group LLC (together, “Signal Hill”), is a leading investment banking and advisory boutique serving the M&A and private capital raising needs of growth companies and was named 2017 Boutique Technology Investment Bank of the Year by the Global M&A Network. Signal Hill LLC and Signal Hill Capital Group LLC are wholly owned subsidiaries of Signal Hill Holdings LLC. Signal Hill Holdings LLC is a wholly owned subsidiary of Daiwa Capital Markets America Holdings Inc., which is wholly owned and operated by Daiwa International Holdings Inc., a Daiwa Securities Group Inc. company. Signal Hill’s experienced bankers provide deep domain expertise and an unyielding commitment to clients in Technology, Media and Telecommunications (TMT) and Services. With more than 600 completed transactions and offices in Baltimore, Bangalore, Boston, Mumbai, Nashville, New York, Reston and San Francisco, Signal Hill leverages deep strategic industry and financial sponsor relationships to help our clients achieve Greater Outcomes®. For more information visit www.signalhill.com.
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